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Health Innovators: Fredrik Debong, Hi.Health

pharmaphorum

Fredrik is the founder of Hi.Health app which enables customers of private health insurance to submit their bills and prescriptions for medical services digitally. Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020.

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Microsoft puts AI at heart of digital health strategy with Nuance deal

pharmaphorum

billion deal to buy Nuance Communications and its artificial intelligence platform for speech recognition that is increasingly being used for clinical applications. . Meanwhile, in the US telehealth startup Zipnosis has been bought by insurance company Bright Health Group.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

Robb : “In pharma the approaches are varied, partly because our clients have any number of customers, including – but not limited to – healthcare practitioners, payers and insurance companies. Joanna: “I love hyper-personalisation, it’s one of the financial sector’s marketing trends for 2020 that I’ve been really excited about.

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How Big Data will accelerate the future of digital medicine in 2021

pharmaphorum

When it comes to digital medicine, big data can improve communication and strengthen relationships between patients and their various healthcare providers. If 2020 has taught the healthcare industry anything, it is that patients want choices and control over their own healthcare. Healthcare providers and insurers need to listen.

Hospitals 111
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What we’re expecting in 2021, and beyond…

pharmaphorum

2020 was a psychological and systemic tipping point for telehealth, adoption of which will accelerate in 2021 as it becomes the norm, in the process driving new self-service approaches to medicine and participation-based reimbursement models. A growing need for digital health proficiency.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

In January 2020, the financial conglomerate Visa announced it was acquiring a relatively unknown startup, Plaid, for $5.3 Their patient journey typically requires engaging with discrete service providers, who are often using antiquated means of communication. Visa had established a stranglehold on financial transactions.

HIPAA 98
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The 20 Key Moments in the 340B Program's 30-Year History

Omnicell

In a manual for hemophilia treatment centers, the agency states it is concerned that providers would have no reason to participate in 340B if insurers take the benefit of 340B savings from them. 2020: After being sued once again by 340B providers, HRSA established the Administrative Dispute Resolution program.