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5 ways digital health, and digital pharma, changed in 2020

pharmaphorum

But that was before the first reports emerged of a highly contagious coronavirus and 2020 will be forever associated with COVID-19 and the global devastation and disruption it has wrought. Nevertheless, the pandemic was clearly the biggest change-agent for digital health and digital pharma in 2020. billion acquisition of Livongo.

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Deep Dive: Communications 2020

pharmaphorum

COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Responding to dynamic shifts in value communications. The post Deep Dive: Communications 2020 appeared first on. Subscribe to future issues of Deep Dive.

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4 ways to embed data-driven best practice in pharma HCP communications

pharmaphorum

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.

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Open communication helps ulcerative colitis patients through COVID-19

pharmaphorum

Gastroenterologist Dr Séverine Vermeire explains how lockdowns and communication changes over COVID-19 are taking their toll on ulcerative colitis patients and how we can best support them in the new normal. The COVID-19 pandemic might have changed everything about how we communicate, but as humans we still crave social interaction.

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Biden administration announces new partnership with 50 countries to stifle future pandemics

STAT

WASHINGTON — President Joe Biden’s administration will help 50 countries identify and respond to infectious diseases, with the goal of preventing pandemics like the Covid-19 outbreak  that suddenly  halted normal life  around the globe in 2020. Read the rest…

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Merck makes communications leadership change

pharmaphorum

German pharmaceutical company Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. The post Merck makes communications leadership change appeared first on.

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Responding to dynamic shifts in value communications

pharmaphorum

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.