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But that was before the first reports emerged of a highly contagious coronavirus and 2020 will be forever associated with COVID-19 and the global devastation and disruption it has wrought. Nevertheless, the pandemic was clearly the biggest change-agent for digital health and digital pharma in 2020. billion acquisition of Livongo.
COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Responding to dynamic shifts in value communications. The post Deep Dive: Communications2020 appeared first on. Subscribe to future issues of Deep Dive.
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.
Gastroenterologist Dr Séverine Vermeire explains how lockdowns and communication changes over COVID-19 are taking their toll on ulcerative colitis patients and how we can best support them in the new normal. The COVID-19 pandemic might have changed everything about how we communicate, but as humans we still crave social interaction.
WASHINGTON — President Joe Biden’s administration will help 50 countries identify and respond to infectious diseases, with the goal of preventing pandemics like the Covid-19 outbreak that suddenly halted normal life around the globe in 2020. Read the rest…
German pharmaceutical company Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. The post Merck makes communications leadership change appeared first on.
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
The winners of the 2020 PM Society Digital Awards have been announced, with ARK and Syneos Health topping the agency charts with two gold awards each. The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. category for AbbVie. Still Working!
Article Posted January 2025 It was welcomed that 2024 did not feel like an extension of the 2020 COVID-19 pandemic as 2021-2023 had. In this article we do a quick run down on IDstewardship for the end of 2024. I think many of us working in the infectious diseases space were grateful not to be at the mercy of pandemic demands.
The deadline for entering the 2020 PharmaTimes Communications Awards, Sales Awards and Marketer of the Year competitions has been extended to Friday October 2 after a last-minute spike in enquiries
Healthcare Internet Conference ( HCIC) | November 16-19, 2020 | VIRTUAL. For 2020, we are excited to present HCIC@Home – a virtual conference featuring the same type of content you’ve been accustomed to at our annual in-person conference. Register now!
Findings of research from the cloud communications platform Twilio based on 2,500 enterprise decision makers, including 117 healthcare organisations, showed it took 36 days on average to accelerate a digital transformation strategy. on average in 2020 vs 2019, according to the report. in financial services companies, 44.2%
In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. Clay Romweber, EVP, Chief Growth Officer, BioPharm Communications. Key Takeaway #1 Pharma Cos.
Sian Hurst has been promoted to managing director of independent UK-based healthcare comms agency, Clark Health Communications. . Hurst has over 20 years’ experience working in healthcare communications and is an experienced and respected leader who has led multiple award-winning campaigns.
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .
ARK and Syneos Health Communications top the agency charts. The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Syneos Health Communications for AbbVie. Syneos Health Communications for Edwards Lifesciences. category for AbbVie.
Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? Trudy Patterson Mon, 07/03/2023 - 15:34 Insights July / August 2023 Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? 4 They also value face-to-face interactions.
The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?
After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.
Best Buy first dove into the health care space with its 2021 acquisition of Current Health, a remote patient monitoring platform that major hospital systems across the country rely upon to communicate with patients and track patients’ vital signs. Continue to STAT+ to read the full story…
The Patients’ Digital Health Awards (PDHA) has begun welcoming entries for its 2020 contest, which places patients at the forefront of innovation. A communication device enabling people suffering from diseases such as multiple sclerosis and muscular dystrophies of various kinds to cope with motor and communication disabilities.
Along this line of thought, I have also learned to be gentle with how I communicate my lack of confidence in data that is shared with me. It is critical to recognizethat the data source and system it is filtered through will determinethe quality of the data. It is first important to be grateful to receive information from your colleague.
2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. As telehealth appointments replaced office visits, webinars replaced in-person conferences and digital communication replaced reps in the field, what have we learned about how to create connection within this new paradigm?
The COVID-19 pandemic has been mainstream headline news throughout 2020 and continues to have a profound impact on all our lives. — Professor Karol Sikora (@ProfKarolSikora) April 22, 2020. — Tatiana Prowell, MD (@tmprowell) May 11, 2020. — Aditya Bardia, MD (@ABhealer108) March 14, 2020.
Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Trend #1: Media and Tech: Facilitating Communication. 2020 has taught us that the pharma marketing industry will continue to grow and quickly adapt to the new challenges that are faced in 2021.
Paul Tunnah is a leading pharmaceutical industry thought leader and adviser, with a specialist focus on cross-stakeholder communication, digital transformation / health and collaborative innovation. The globally recognised brand was acquired in June 2020 by Healthware Group.
Results of the pilot in 45 patients with non-small cell lung cancer (NSCLC) treated with Tecentriq with and without chemotherapy were published in 2020. The data showed that patients as well as physicians and nursing staff found the digital tool allowed “more efficient and focused communication” as well as time savings.
According to the 2021 PatientView survey , patient groups feel that pharma companies could do much more to communicate their ESG strategies. The survey asked patient groups how good 47 pharma companies were at implementing and communicating performance on ESG criteria to establish an overall ESG performance ranking.
According to his LinkedIn profile he is now chef executive of Salience Communication, an independent communications agency he founded in May 2021, and the principle of a consultancy business Joublin Consulting started in February 2020. Sanofi/Kadmon case.
The 2022-2023 season was a big season for respiratory viruses after mild seasons the previous two years – possibly due in part to the preventative measures that were being taken for COVID-19 prevention in 2020 and 2021. Below are a few ways to help you efficiently communicate with your patients this flu season.
He provides a strong level of experience related to Digital Branding, Marketing & Strategic Communication. He joined the PQE group in 2017 and currently serves as the Vice President of Strategy, Marketing, Communications & Equity Partner. I joined ISPE back in 2020, right before Covid. Why did you join ISPE?
Communication drug shortage to affected patients Questions to consider: What is the best method to communicate to our patients? Quick Tip: Consider streamlining this communication using automated texts or phone calls. There was a 15 percent increase in the use of the drug from 2020 to 2021 among people ages 22 to 44.
The mRNA jab, developed by Pfizer and BioNTech, launched to huge fanfare in December 2020 and promised the start of the end of the coronavirus pandemic. But Claire Gillis, CEO at VMLY&Rx, a member of WPP, says the semantics between marketing and comms can be debated but vaccine adoption is always a communications challenge.
Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. The webinar will also cover: How HCP engagement changed for pharma in 2020. How engagement with HCPs will evolve in the future.
trillion by end of 2020. In 2020, 53 novel medicines were approved by the FDA and of the patients who took part in trials, just 8% were black and 6% were Asian. In addition, companies should invest in sensitive, multi-layered communications that reach different people, cultures and ethnicities.
Prime Global, the international medical communications and market access group, has appointed Emma Sutcliffe as senior vice president, patient insights and solutions. Sutcliffe will lead on patient engagement and support Prime Global’s seven agencies and four consultancies to deliver patient-centric communications.
Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Until 2020, pharma had lagged other industries in its investment in digital marketing. billion on digital advertising in 2020, based on figures from the first nine months of the year.
It currently appears highly unlikely that the majority of conferences will simply return to typical face-to-face only formats as they were before 2020. This article summarises the most important lessons learnt during 2020 – 2021. Lessons learnt 2020-2021. Part 2 will assess possible scenarios for 2022 and beyond.
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