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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. The threat of disease spread and other risk factors from COVID-19 have only compounded this.

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Digital strategies for pharma’s physician engagement

pharmaphorum

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Physician access issues coupled with message delivery disconnects only compounded the problem. Inefficient communications pre-COVID.

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2022 spells change for EU pharmaceutical legislation

European Pharmaceutical Review

The review was impacted by Brexit and the COVID-19 pandemic, which compounded existing issues surrounding high drug pricing and patient access that had been brewing since 2016 and highlighted several shortcomings in the EU’s pharmaceutical system. Maarten has significant competition law experience in a variety of sectors. About the author.

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Three strategies for managing loss of exclusivity successfully

pharmaphorum

Eli Lilly’s Humalog compound and formulation patents expired in 2013 and 2014, respectively. In late 2017, the FDA approved Admelog, Sanofi’s biosimilar of Humalog. Since losing exclusive rights in 2017, Pfizer undertook an over-the-counter switching strategy to guard against revenue loss.

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AI For Talent Acquisition in Tech – Part 3

Fuld

Actions Companies Should Take Today: Learn to use easy AI tools, like email sorting systems and schedulers and ensure that tools are streamlined; Communicate with employee alumni networks to gain a competitive edge with fresh talent. In 2017, acquisitions of AI-based start-ups had risen by 44% from 2016.

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How to take care of your BIPOC patients

The Checkup by Singlecare

The negative outcomes for BIPOC patients are compounded by the (understandable) anxiety about and distrust for the healthcare system and its providers. It’s worth considering how you can do so, such as through building trust and open communication. Sources: How legacy of medical racism shapes U.S. health care today.

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Pharmacy united in the recovery of healthcare

Hospital Pharmacy Europe

In 2016, the country’s first National Strategic Plan in Antimicrobial Resistance 2017–2021 was published. People with poor health literacy have poor understanding of what to do and where to obtain medicines and services; communications are generally poor and interactions with health care professionals tend to be largely passive.