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Is your digital communication strategy up to par?

pharmaphorum

Whether you’re a large pharma company or a small, emerging one, communication is key. Success or failure hinges on communicating the advantages of your offerings to both prescribing providers and patients. This webinar will also explore: What’s next for digital healthcare communications. appeared first on.

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Healthcare communication and how it’s changing

pharmaphorum

Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.

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Merck makes communications leadership change

pharmaphorum

German pharmaceutical company Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. I am really looking forward to collaborating with him further.”.

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Sanofi stands behind 'accuracy of our accounts' amid reports of French manipulation probe

Fierce Pharma

Since launching the Regeneron-partnered antibody Dupixent in 2017, Sanofi has relied on the star medicine for sales growth.

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Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive?

ISPE

Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? Trudy Patterson Mon, 07/03/2023 - 15:34 Insights July / August 2023 Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? 4 They also value face-to-face interactions.

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Birdie raises $11.5m to develop care at home app

pharmaphorum

Founded in 2017, Birdie’s app provides digital assessments, tools to aid care planning and readouts allowing the care to be monitored. The company said the app saves them money and allows carers to more easily communicate and share information with an older person’s other care providers, health practitioners, and their families.

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Health Innovators: Fredrik Debong, Hi.Health

pharmaphorum

He discusses his career in tech and how he built the digital health company mySugr, which became one of the largest European digital health exits when it was sold to Roche in 2017. About the author.