article thumbnail

Personalizing the Cancer Patient Journey

Pharma Marketing Network

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language. Reach out at swhite@xaviercreative.com.

article thumbnail

Achieving scale up success under economic uncertainty

European Pharmaceutical Review

2 By comparison, the American Society of Health-System Pharmacists (ASHP) identified only 224 drug shortages during the entire six-year period between January 1996 and June 2002. EMA prepares for winter antibiotic shortages That slowdown resulted in 211 drug shortages in 2010—the highest number recorded in a single year at the time.

article thumbnail

Solutions for Constipation Relief

The Thyroid Pharmacist

It works by reducing the absorption of sodium from the small intestine and colon, resulting in an increase in water secretion into the intestinal lumen, resulting in an increase in bowel movements and a decrease in abdominal pain in patients with IBS-C. Here are some of the biggest dietary considerations to improve constipation.