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Have you checked your brand’s temperature?

pharmaphorum

These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed. As communicators, many areas of our business need to be rethought – starting with conferences, education and promotional activities.

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Envision acquires commercial solutions firm Two Labs

pharmaphorum

Scientific communications company Envision Pharma has bought Two Labs, a firm specialising in commercial solutions for the pharma and biotech sector, for an undisclosed sum. The acquisition followed an investment in Envision by specialist European fund Global Healthcare Opportunities (GHO) earlier this month.

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3 steps for comprehensive patient collaboration

pharmaphorum

He joined Johnson & Johnson in 2001 as Director Corporate Communications. In 2006 he joined the Janssen teams working in Infectious Diseases where he helped to maintain and enhance the company’s relationships with the HIV Patient Community. About the author. In that function, he initially worked in the field of oncology.

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2022 spells change for EU pharmaceutical legislation

European Pharmaceutical Review

COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT, THE COUNCIL, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS Pharmaceutical Strategy for Europe. Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community code relating to medicinal products for human use.

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5 Ways Your Pharmacy Can Participate in National Pain Awareness Month

Digital Pharmacist

National Pain Awareness Month was established in 2001 by numerous organizations working together in conjunction with the American Chronic Pain Association. Therefore, your should continue to promote medication adherence and maintain consistent communication with your patients dealing with chronic pain.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 Even in countries with high smartphone usage such as Denmark, up to 25 percent of the population do not possess a smartphone. References European Commission, (26 April 2023).

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Independent health comms agencies rebrand with emphasis on authenticity

pharmaphorum

In a world of a million messages, should authenticity be the common thread tying all pharma communications and marketing activities together? Authentic, knowledgeable communications designed and executed by authentic, knowledgeable professionals is the key to pharma’s success in today’s media landscape. Authentic communications.